The NatalitsaToDushanbe movement

The 2021 #NatalitsaToDushanbe movement is currently a series of mass musical and political demonstrations and protests against the Own Asia-Pacific Broadcasting Union (OABU) and Televizioni Tojikiston, to allow Natalia Gordienko the right to represent her nation of Bhutan at the 28th Own Asiavision Song Contest in Dushanbe, Tajikistan. This is the largest movement and protests in the history of the Own world, the protests and demonstrations began in the lead-up to the 28th Own Asiavision Song Contest, in which Natalia Gordienko fought for her spot in the competition. In response to the demonstrations, a number of countries in the OABU and beyond opposed the plans to allow her into the contest, which caused massive debates and tension within the union.

The protests and movement intensified worldwide after the Samoan broadcaster SBC released a huge sponsored advertisement, in collaboration with Bhutanese broadcaster BBS, in which Natalia was pledged to travel to Dushanbe. The OABU, the main opponent of Natalia Gordienko, originally rejected the plans as some broadcasters opposed Natalia due to her potentially "false" claim that she was Bhutanese.